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Projects/Pulse Fitness·Run completed Apr 11
History New test

Pulse Fitness

v1

7 actions identified · 1 critical, 3 high

Actions
71 critical
Effort
~13hto fix all
Quick wins
6< 2h each
Critical
1blocks users
High
3hurts conversion
Medium
3polish

Start with the highest impact

7 tasks
Severity mix
1Critical3High3Medium
#1 Top priority · criticalUsability

Users miss the main action on first view, reducing conversion by an estimated 30-40%.

~4h to fix60% users affected
Fix this now

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Sorted by impact
  • 2
    highAccessibility

    Labels fail WCAG AA contrast, blocking users with low vision from completing the form.

    Fix
  • 3
    highPerformance

    Largest Contentful Paint exceeds 4s on 4G, causing bounces before content appears.

    Fix
  • 4
    highUsability

    Evaluators can't compare plans side-by-side, a known friction point for B2B decisions.

    Fix
  • 5
    mediumUsability

    Users discover errors late, redoing work and abandoning the flow at higher rates.

    Fix
  • 6
    mediumAccessibility

    Keyboard and screen reader users tab through entire nav before reaching main content.

    Fix

Tested design

This is what we analyzed

Open design file
https://www.figma.com/proto/xyz789/Pulse
Tested viewport
Visual preview of Pulse Fitness
1440 × 900 · Desktop

Industry & Audience

Who this design is built for and how well it fits the market

Industry
Health & Wellness
Business Model
Subscription
Target Age
22–38
Income Level
Middle income

Market fit signal

For the Health & Wellness space targeting 22–38 users on a Subscription model, this design is not yet aligned. The visual language reads as appropriate for Middle income buyers, but the information hierarchy needs sharpening to match the decision pace your audience expects. Address the critical issues below before driving paid traffic — early adopters will tolerate friction, but your broader market segment will not.

Personas Performance

Sarah memoji avatar

Sarah

Beginner

Negative

67%

Task Success Rate

1:49

Time

New User

User Type

“Sarah struggled to find the primary CTA on mobile. Required two scroll attempts before noticing the action.”

Diego memoji avatar

Diego

Mobile-first

Negative

49%

Task Success Rate

2:42

Time

Returning User

User Type

“Diego completed the flow but paused at the Subscription value prop — wasn't immediately clear what they were signing up for.”

Aisha memoji avatar

Aisha

Tech-savvy

Neutral

84%

Task Success Rate

1:22

Time

Power User

User Type

“Aisha flew through the flow. Noted minor friction on form validation copy and would expect keyboard shortcuts.”